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New Egypt Speedway 2008 MARKETING OPPORTUNITIES Whether your objectives are to expand your market reach or increase exposure to your business, New Egypt Speedway offers many opportunities to deliver exactly what you need to achieve your goals. Every weekend, April though October, thousands of fans walk through the gates of New Egypt Speedway for a great night of dirt track racing. Owners of NES and local businessmen Bill Miscoski and Fred Valshing are proud to announce several innovative ways for those fans in the stands to be connected with your business and help it grow. Whatever your impression is of Saturday night car racing, New Egypt Speedway is above and beyond what you could expect. It is a comfortable, clean, and professionally run sporting facility that will impress all in attendance. By forming a partnership with New Egypt Speedway for the 2008 season, you will bring that same level of respect to your business….and bring those same fans that come to our facility to you and your business. Why invest in advertising at New Egypt Speedway? Pretty simple. Traditional advertising effectiveness has become spotty with the advent of recent technology. We have a captive audience that wants to be here! When they are here, and your business is too, you can guarantee that you are getting to people who will support your business . Race fans are among some of the most loyal when it comes to supporting businesses that support their favorite pastime, racing. Corporations spend billions every year sponsoring national teams for a reason: it works! It can work for your business too. We have many proven options available for the 2008 season. Giveaway Program Our very popular giveaway program is an inexpensive way to showcase your business. Simply contact the speedway to drop off giveaway items that you wish to supply, such as T-shirts, hats, Frisbees, key chains, magnets, gift certificates, coupons, tickets, bicycles, or whatever else you can imagine! Your company will receive several P.A. announcements throughout the night racing program while our track hostesses disperse your items to our fans. The fans LOVE it when it’s giveaway time at New Egypt Speedway! Race Night Sponsorship Packages Our race night sponsorship packages are one of the best values in advertising. Not only does your company get valuable exposure to the fans and racers, but also gives you and your employees a great night out at the track. Year in and year out, NJ businesses capitalize on our race sponsorship packages to get their own employees and friends out for a great night of fun that also PAYS dividends with valuable exposure. VIP $1,500 * All press releases leading up to and following the event will recognize your sponsorship for that night’s racing program. * Your company name and logo will appear in all advertising and pre-race publicity. * Representatives from your group will be able to present sponsorship-engraved trophies (which we provide) for all victory lane ceremonies throughout the evening. * Public address announcements will made numerous times in between all the racing action regarding your sponsorship and all the particulars pertaining to your company by our well known and entertaining announcers. * Use of tower suite for the evening * 15 admission passes * Complimentary track programs and DVD recordings of the evening's event * Complimentary snacks and soft drinks SENIOR VIP $2,000 All that is contained in the VIP package plus: * Additional 5 admission passes (total of 20) * 2007 New Egypt Speedway hat for all members in the group * Two bicycles for giveaways (boys & girls bike) EXECUTIVE VIP $5,000 All that is in the Senior VIP package plus * Additional 10 admission passes (total of 30) * Pre-race barbeque for group * Guided pit tour for your group * Ride in pace truck for a member of your group for each feature event: approximately 3-4 rides
* 2008 New Egypt Speedway T- Shirt for all
members of group
* 4’x8’ billboard of company located on the back of the grandstands for 1 year In addition to any program, sponsors are encouraged to provide any giveaways i.e., company hats & shirts, gift certificates, pamphlets, etc. The speedway also invites our sponsors to set up displays and exhibits promoting your business to the thousands in attendance. We put you right at the main gate: EVERY fan will walk right by and see your display! BILLBOARD ADVERTISING The speedway has numerous billboards facing not only the entrance to the track, but also well-traveled Route 539. Rt. 539 is a major gateway to Atlantic City and the Jersey Shore that has thousands of vehicles passing it every day. The billboard will be custom designed for your business to stand out and will provide all the information in order to see that your company is fully recognized as a proud sponsor of New Egypt Speedway.
4’X8’ $1,500 8’X8’ $3,000 Victory Lane (4’x16’) $7,500 *Price includes aluminum panel with vinyl graphics and custom artwork *Billboard will be displayed for 1 year
BANNER ADVERTISING
18’’X72’’ New for 2008 season will be the very ‘eye catching’ banner advertisements. These custom-designed banners can be placed directly along the front straightaway catch fence in front of the viewing audience throughout the season. The banners can also adorn the fencing along Route 539 for countless motorists to observe throughout the entire year. Pricing for banners will vary depending on the requested graphics.
WEBSITE ADVERTISING New Egypt Speedway encourages you to take part in our website advertising. It does not matter if you are the local pizzeria down the street or a major corporate world soft drink brand: you can place your company logo and a direct link to your website on ours. Our website is a major source of information of both fans that attend the track and those who wish they could! WWW advertising is the one form of exposure that never sleeps…and some of the easiest to do. We have a professional website that is updated almost every day to ensure that fans keep coming back again and again. Check it out at: www.newegyptspeedway.net
T-SHIRT ADVERTISING Every year 1,000’s of New Egypt Speedway T-Shirts roam the region in places that even we don’t know about! You can take full advantage of this opportunity by placing your company name and logo on our 2008 New Egypt Speedway T-Shirts and getting exposure far beyond the track. Not only will your contact information, location, and line of business be visible at the track, but in so many other places too! Wrapping it all up…. As you can see, there are many different ways to become a partner at New Egypt Speedway. We will be happy to custom tailor any package you see here to fit your business needs. 2008 promises to be another action-packed season for the racers and fans at New Egypt Speedway. We would love to have your business on board to share in that excitement! Please contact Danny Serrano at 609 548-5794 or the NES track office at 609-758-1900 for more information
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